The decline of genuine, authentic relationships
We enable cyberbullying, online harassment, and a lack of accountability for harmful behavior
Our department of attention engineers works hard to have more of your attention
Features
Our contribution to the devaluation of long-form content and storytelling, as attention shifts towards bite-sized, visually-driven content.
Reels
“A reality tv starring your friends.” Just like slot machines hook you with unpredictable rewards, we applied the same to stories, hooking you with unpredictable content.
Stories
We promote a culture of constant availability and immediate responses, leading to increased stress, lack of personal boundaries and authentic, face-to-face interactions
Messenger
Using your phone as an always-on interactive billboard, we enable your impulsive buying behaviors by constantly exposing you to trends and product promotions.
Shopping
Personalized algorithms track and analyze your behavior and preferences to curate the best content specifically tailored to your interests.
Search and Explore
You know that feeling of unpredictability when you Gamble? We applied that to posting on Instagram by the unpredictability you get in number of likes, comments, and feedback. You can also mask your true identity by carefully creating and curating content.
Creators
Prioritize digital growth over making meaningful contributions to society.
Business
